Event: Sjobeck 10.10.09

Fall may be in full swing, but this past weekend we had one more summer fling in the form of a party and runway show in honor of Sjobeck at LIVE! On Sunset. Our store was made California-cool with beachy-keen touches like a giant beachball, sand runway, and live music by beach boys cover band, The Beach Toys. 

The Spring 2010 collection stayed true to Sjobeck’s Malibu-roots. Both men’s and womenswear were breezy, cool pieces like maxi dresses, linen shorts, and adorable track-style hoodies.

Spotted in the crowd enjoying the show was native California girl, Lauren Conrad, and her boyfriend actor Kyle Howard (above). 

Shop the current Sjobeck line now, or call the store for information on pieces available in store (both women’s and men’s available!) 310-360-1660


One response to “Event: Sjobeck 10.10.09

  1. Check out pictures of Cirque Du Soleil at the Spring 2010 Sjobeck Fashion Show promoting the upcoming Cirque du Soleil show in Santa Monica.

    Spring 2010 Sjobeck Fashion Show - Back to the Beach at LIVE! on Sunset October 10, 2009

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